Tue
Nov
20
Facebook Backlash Begins Over Privacy
To put it concisely, targeted advertising is crucial to pushing forward a powerful, far more efficient advertising model that can fund media companies on new platforms.
targeting has the potential to be far more valuable than generic media advertising, and with the dominance of advertising-supported models online, it’s not a stretch to say that the future of many businesses depends on nailing the complex issues around how sites handle personal information. Media publishers need to pay close…
